For a competition on MTV International in cooperation with adidas I produced a commercial with US star and adidas testimonial Ne-Yo. After MTV UK and adidas had asked us to direct the video and Def Jam Records agreed on the concept of the commercial, we met Ne-Yo in London while he was touring through the UK to promote his new album and his multi-million seller So Sick. For the post-production, we had the Amsterdam studio Hectic Electric on board and they worked out the animation after our concept and direction.
Title: MTV Gigaride Competition [2007] // Client: MTV International, Def Jam Records // Director, Concept, Post-Production: Twothings // CGI: Hectic Electric // Location: London // Artist: Ne-Yo
More info: Ne-Yo, adidas, Hectic Electric, MTV International, Def Jam Records